Our Story

OUR BRAND:

Welcome to VOI, where classic design meets modern style, founded by the Bux family.

 

OUR LEGACY:

In 1988, the Bux brothers embarked on a journey to Italy, seeking inspiration for quality garments. It was there, amidst the rich culture and passion for exquisite style, that the vision of VOI was born.


Returning to England, they established production in a local factory, crafting premium denim that quickly gained acclaim for its quality and innovative design. Over the next 25 years, VOI became a global phenomenon, adorning the shelves of hundreds of shops and department stores across Europe, North America, and Asia.

 

VOI LONDON:

In 2020, VOI launched VOI London, a limited collection of modern styles for a new era. While staying true to our iconic denim roots, VOI London expanded to include activewear, outerwear, t-shirts, and more, resonating with a diverse, global audience.

 

GLOBAL EXPANSION:

After establishing immense success in the UK, we ventured into new territories, setting our sights on the Middle East. In February 2023, we proudly introduced VOI to the vibrant market of the UAE, followed by a triumphant launch in KSA later that year. Today, we continue to expand our footprint across the GCC countries, including Bahrain, Kuwait, Qatar, and beyond.

 

OUR PROMISE:

VOI, which is Italian "for You," reflects our dedication to prioritizing our customers in everything we do. From designing in the studio to your wardrobe, every stitch is made with you in mind.

 

VOI FOR YOU ❤️